Catalina Fernández Bakery by Anagrama
In the city of San Pedro in the southwestern part of the state of Coahuila in Mexico, Catalina Fernández is baking up a storm of pastries.
The popular Catalina Fernández bakery is celebrated for its progressive perception of a pastry shop whilst sustaining traditional recipes. Under the direction of Anagrama, which is the brand agency to introduce in-store design concepts and brand development strategies, the Catalina Fernández bakery experience will never look the same again.
Anagrama has ensured for a more sophisticated twist to the brand’s identity and a sans serif typeface logo (CF) was thereby introduced. Chic packaging boxes and bags complete with golden foil were printed and Anagrama also oversaw massive changes in the store’s interiors.
The concept behind its design touches on the 1970s; it is futuristic yet old fashioned. At first glance, it looks like a reception hall where the characteristic minimal logo (CF) welcoming guests. Its tall ceilings on a vertical structure with shelves above the refrigerators let the store breath and are a feast for the eyes. Packages of sugar, flour, and yeast placed all over the pastry shop make the inner part of the shop look quite similar to a warehouse/kitchen. The ‘boutique’ color palette is a blend of black and white where contemporary furnishings contrast with the old white brick wall, embodied with hidden lighting. The result; the pastry shop becomes the ultimate eye candy to complement the delicacies on offer.
Read more: Catalina Fernández
Read more: Anagrama
Story from: Yatzer