Kraken Spiced Rum

A graphic, narrative  and tasty experience you must not loose out on!

Kraken Rum is strong, black, rich and smooth – I recently found this on DesignMuse and had to dig deeper into this mysterious product. First of all, I love the concept behind this rum. Even the double handles on the bottle are piratesc. And the illustration of the “kraken” (mythological sea creature) is amazing. I wonder if this was a vintage illustration that they found or if they had it illustrated? The collateral equally matches the mystic of the whole brand for a nicely integrated campaign.

19.01.2011 – Just found a fellow wordpress blogger who specializes in rum reviews:

The Kraken Black Spiced Rum is a new spiced rum from Proximo Spirits. It  is an imported black rum from the Caribbean, reputedly infused with 11 secret spices. The rum is named after the legendary  sea monster which is claimed to have attacked sailing  ships in the Caribbean during the 18th and 19th centuries.  This is a 94 proof black spiced rum.

Here is an excerpt from his rum review:

“…The rum is very dark with what looks like a kind of dark brown and plum colouration.   A moderate amount of legs are apparent when I swirl the glass, and a mildly spicy licorice, cinnamon and molasses rise into the air.  I catch faint wiffs of cloves, plum preserves, and black cherries as well…”

Read more: Kraken Rum

Read more: The Rum Howler Blog

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