Supernatural Wine Packaging by Inhouse

Bottle packaging for Supernatural Wine designed by Inhouse design studio from New Zealand.

“Whilst the name of this wine cleverly aludes to its sustainable qualities we wanted the imagery to avoid any clean, green, organic stereotypes. Instead, playing on the word ‘Supernatural’ the label is treated as a cabinet of curiosities including other-worldly objects drawn from natural history.

&… we’re proud to announce a bottle of The Supernatural has been included in the San Francisco MoMA exhibition How Wine Became Modern (showing until April 2011), alongside our Dada1 and Skylark labels as well as other innovative bottle designs demonstrating the progression of design in the world of wine.”

 

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  1. […] wine, by the way, is The Supernatural, a New Zealand Sauvignon Blanc with hints of passionfruit and […]



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