ferm LIVING Spring Collection
Couldn’t help but love the colours, patterns and styling of danish lifestyle brand ferm LIVING’s spring collection 2012.
The essence of pastel colours meets nordic style.
ferm LIVING originates from a graphic design agency in Aarhus, Denmark, founded by Trine Andersen in 2005. The company came to life after Trine, mostly for fun, decided to visit a clairvoyant. Trine was quite astonished when the clairvoyand saw a little bird sitting confused on a branch, not knowing which way to fly. This sight was essential for Trine’s decision to follow her dream of starting her own business. When she then founded ferm, the little bird found knew exactly where to go and now sits on top of the company logo.
The company went from being a graphic design agency to a company designs and selling lifestyle products when Trine was re-decoration her house. She was looking for graphic wallpaper, but just couldn’t find the right pattern – and when she found it, it was way too expensive. Trine decided, that other people probably felt the same way, so she decided to take it upon herself to create graphic wallpaper patterns at an affordable price. By February 2006, the very first wallpaper collection hit the streets, and since then things have been going fast!
Read more: ferm LIVING