Cos at Salone del Mobile

     

Swedish fashion brand COS has collaborated with set designer and illustrator Gary Card to create a pop up shop in the Ventura Lambrate part of Salone del Mobile last month.

Gary explains, “I felt like the pop up store should embody the COS ethos, simple yet witty design that doesn’t overpower or distract. This made me think of classic Swiss interior design and the idea of no unnecessary extras.  I thought about a perfect wooden box and how every part of that boxes material could be reconfigured and used, this became the design philosophy for the installation. “

 “I loved the idea that every part the cube would be used to make every part of the display areas and railing systems, nothing would be wasted. From roof to wall to floor, all would be cut away and re-assembled into all necessary display components. The process of designing this became a kind of elaborate puzzle, as every part that I changed had a knock-on affect to the rest of the structure, ultimately leading to a thoroughly considered piece of design that sits somewhere between retail space, installation and furniture.”

Read more: COS

Read more: Gary Card

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: