LDF 2013: Sebastian Wrong Collaboration with Hay

Sebastian Wrong, formerly founder and creative director of UK label Established & Sons, has gone solo and has recently launched one of his first collaborations with Danish design label Hay.

The collaboration is called Wrong for Hay and is supposed to be ongoing launching new products. Wrong functions as the creative director for the brand that is independant from the Hay brand.

The first collection of products was launched during last week’s London Design Festival. Exhibited in a fully furnished victorian townhouse, the collection included everything from tables and sofas to bowls and boxes.

Wrong had been working together with a handful of exciting international designers including Stefan Diez and Sylvain Willenz.

Here’s a sneak peak of some of the favourites.

Read more: Wrong for Hay


Hay Exhibition03

Hay Lens Box

Hay Lens Boxes 3

Hay Rope Trick Light

Hay Exhibition01

Hay Exhibition04

Hay Cushions

Hay Exhibition05

Hay Bent Wood Mirror


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