Moroso Preview 2011
Klara is a collection of wooden furniture designed by Patricia Urquiola for italian furniture company Moroso.
The design works on a simple, linear aesthetic that is harmonious in its curved yet essential shape. The use of wood emphasises its lightness and elegance. The structure is both functional and decorative, and calls to mind the first serial productions of the early 20th century (not least) due to the use of woven cane, a hand-crafted technique in practice in Friuli a century ago.
For its production, Moroso decided to work with the Manzano chair-manufacturing district, both in recognition of a production area that has represented Italian excellence in the production and industrial processing of wooden chairs for over a century, and because Moroso has always considered fine Italian, and in this case local craft skills to be of great value.
The project emphasises the importance of blending decorative art, craftsmanship and industrial design.
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