Blood Red Hermes Installation by Studio Toogood

Studio-Toogood-installation-for-Hermes-Petit-h_sq

Studio-Toogood-installation-for-Hermes-Petit-h_3

Studio-Toogood-installation-for-Hermes-Petit-h_13

Studio-Toogood-installation-for-Hermes-Petit-h_2

Studio-Toogood-installation-for-Hermes-Petit-h_22sq

Studio-Toogood-installation-for-Hermes-Petit-h_26

Studio-Toogood-installation-for-Hermes-Petit-h_23

Studio-Toogood-installation-for-Hermes-Petit-h_27

Studio-Toogood-installation-for-Hermes-Petit-h_16

Studio-Toogood-installation-for-Hermes-Petit-h_11

London based design Studio Toogood have created a blood driping red intalation at Hermes flagship store in London.

The studio has worked with components they found while visiting the Hermes workshop. Among other things, the off cuts from leather gloves are used on display in the ground floor of the London Hermes shop. “The piece that caught my eye was a leather off-cut of a signature Hermès bag pattern,” explains founder Faye Toogood. “The hide was a skeleton of the negative shapes left after the pattern cutters had cut the intricate shapes. It was so inspiring to see a person working within such an established house, finding beauty in the unexpected.”

Dripping pigmented resin creates the effect of blood oozing from the display units and garments hanging from meat hooks are tinted darker red to look as though they are smeared with dried blood.

“[Items] are set against drapes assembled from offcuts and remnants of the house’s iconic silk scarves, each dipped in red dye and bound together with scarlet-pigmented resin,” Toogood continues.

Staff wear uniforms of aprons, gloves and hats made from scrapped Hermès leather accessories and scarves, also coloured red to match the decor.

Grey knives, pliers and other equipment that wouldn’t look out of place in an abattoir are mounted on the wall above metal counters.

In the shop windows, neon lights depicting blown-up shapes of tools used to create the brand’s products are set against red curtains.

The installation will remain in place until 7 December.

Read more: Studio Toogood

Story from: Dezeen

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: